REVIEWS–Do they really help an Author?

reviews

In short: YES, absolutely, undeniably! Readers often ask me why? My answer…The Matrix!

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I’m not kidding, the Amazon matrix to be more specific. Highly secretive, no one is certain what all the inputs are, but it is common knowledge that reviews are a key part. Amazon has won the war and is the King Kong of the book jungle, especially e-books. The matrix determines where your book is presented, when it pops up in searches AND if it gets pushed by Amazon. Certainly, sales are a key tenant, but the reviews lead to sales and it becomes a self sustaining force. If strong enough, it can make your book go viral and lead to a permanent residence on the beach…cocktail in hand (for my airline pilot buds, that means you can have my seniority number!).

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Reviews, in fact, are so important that a black market of scam/spam reviews has become so prevalent that if you have too many 5 stars, the matrix calls BS. My latest (Code Name: Infamy) has all 5s, some one give me a four, quick! Anyway, it has reached the point that Amazon is suing the “review providers”. More than you wanted to know about the travails of writing in a digital world.

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PS: That is why my Publisher (Amphorae) and I were not happy when kindle advertisements censored our cover, not good…we offended the matrix. So stand-by for a new cover contest! With out any reference to a certain German movement that almost conquered the world…..because its symbol is “potentially offensive”.

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That symbol BTW is actually an American Indian symbol, but I digress. So we will kick off, the anti-“Potentially Offensive”-cover campaign, next week.

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